Last Updated: November 24, 2014
In the course of operating any Blue Ant Media Services, we may collect two types of information about our users and customers: Personal Information and Non-Personal Information.
“Personal Information” is personally identifiable information, such as your name, address, email address, birth date and gender. Personal Information is collected by us when you choose to provide it to us when registering for a Blue Ant Media Service, such as when you choose to subscribe to a Blue Ant Media Service or newsletter, or enter a Blue Ant Media promotion. In addition, if you choose to contact a customer service representative of ours or provide us with feedback, we may keep a record of that correspondence so that we may fully address the subject matter. We may also receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that you have permitted them to share such information. Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.
“Non-Personal Information” is information that is not linked to a specific person. This includes technical information such as your Internet Protocol Address, the domain you may have used to access a Blue Ant Media Service, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as the demographic statistics of our users and customers (e.g. average age or geographical allocation of our users), number of visitors and average time spent on a Blue Ant Media Service, is also considered Non-Personal Information. Non-Personal Information is collected or derived by us in the course of operating a Blue Ant Media Service. For example, our web servers may automatically collect Non-Personal Information that is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit a Blue Ant Media Service.
We may use Personal Information for the following purposes;
We will not sell or rent your Personal Information to any third party.
We will only disclose your Personal Information to third parties under the following circumstances:
Non-Personal Information is collected or derived by us in the course of operating the Blue Ant Media Services. In addition to our practices related to IP addresses, Cookies or Web Beacons, Non-Personal Information is used generally by us to monitor and improve the operation of our services, to perform statistical analyses of the collective characteristics and behavior of our users and customers, to measure user demographics and interests regarding specific Blue Ant Media Services, to describe our services to third parties such as prospective business partners and advertisers, and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities.
We may also use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement. In any such case, we may disclose to those third party sponsors and advertisers the overall aggregate demographics available regarding, for example, who participated in a contest or who saw and “clicked” on an advertisement. No Personal Information will be disclosed to these sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed.
Certain Blue Ant Media Services may contain electronic images known as Web Beacons – sometimes called single-pixel gifs – that allow us to count users and customers who have visited those pages and to deliver co-branded services. Web Beacons are not used to access your Personal Information; they are a technique used to compile aggregated statistics about Blue Ant Media Service usage. Web Beacons collect only a limited set of information, including a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides. Certain Blue Ant Media Service web pages may also contain Web Beacons placed there by our advertising partners to help us determine the effectiveness of our Internet advertising campaigns.
An IP address is the unique number that is assigned to every direct Internet access point. Many IP addresses can generally be associated with certain Internet service providers or large organizations. When you, through your browser, request a web page or similar Internet information from another computer on the Internet, your browser automatically provides that computer with an IP address to which it will send the requested information.
Whenever you request a Blue Ant Media Service web page or certain other similar Blue Ant Media content, your browser automatically provides our computers with your IP address, to which our computers will send the requested information. Each such request is logged by our computers with information including the IP address of the computer that requested the page and is stored by our computers as needed for the purposes described in this policy.
We may use your IP address to display more appropriate and relevant content and advertising, such as content and advertising based on your geographic area. Aggregate information derived from IP addresses may be reported by us to our advertisers and partners. For example, we may report to our advertisers the estimated total number of users accessing a particular Blue Ant Media Site from a specific province. We may also use your IP address to facilitate the diagnoses and remedy of a technical problem reported by you or our technical team.
Blue Ant Media Sites may feature chat board or forums (collectively “Forums“) that enable our users to communicate with each other. Blue Ant Media does not moderate and is not responsible for the content that you or any user posts on any forum. All Personal Information you post in a forum becomes public information and may be viewed, collected and used by any visitor to the Site, and may expose you to unsolicited messages. Blue Ant Media strongly recommends that you do not post on any forum private information about yourself or other individuals.
The Blue Ant Media Site contains links from and to sites operated by our business partners and other independent third parties. Once you leave the Site, you may or may not see a new URL in the location bar. Please review the linked site’s and third party content provider’s privacy policies, and if you do not agree to be bound by the terms of the policies governing that provider/site, terminate your use of that service or your visit to the site. The linked sites are not under our influence or control, and we are not responsible for the privacy policies and practices or the content of the sites operated by our business partners or other third parties or the privacy policies and practices or contents of any linked site or subsequent links from that site.
Any unauthorized use of the Blue Ant Media Site may result in criminal and/or civil prosecution. We have policies and procedures in place to protect the privacy and confidentiality of your information that we collect and maintain, including contracts with third parties that manage the information provided by you. All Personal Information is stored on secured servers, behind a firewall at a data centre with access to data strictly controlled. Only individuals specifically involved in the analysis and other functions set out herein have access to your Personal Information. These individuals have been provided the requisite training on our privacy policies and practices.
To help ensure the privacy of your Personal Information, we urge you not to share your user name and password with anyone and recommend that you change your password frequently and store it in a safe place. If you are asked to create a user name or password, please select words that do not personally identify you. We may offer “auto login” which allows users to enter member areas of our site without re-entering password information. You may want to disable auto login on your “Set Up” page if you are not the only person using your computer.
If you have any concerns about privacy procedures at our Site, wish to find out further details about how your Personal Information may be used, or want to update your Personal Information, write us at:
Blue Ant Media Inc. 130 Merton Street Suite 200 Toronto, Ontario M4S 1A4
Or you may email us at firstname.lastname@example.org